OpenAI has released GPT-5.5, the company's latest large language model, reporting improved performance across a wide range of task categories. The launch is not a standalone product update – it is part of a much larger ambition to consolidate all of the company's AI services into a single platform.
From Fragmented Toolbox to Unified Platform
According to TechCrunch, OpenAI aims to connect ChatGPT, the coding tool Codex, browser capabilities, image generation via DALL-E and Sora, as well as autonomous AI agents into a single desktop application. Internally, the fragmentation between services was reportedly perceived as something that "slowed us down," and the consolidation is intended to address this.
The ChatGPT mobile app is currently intended to remain separate, but the direction is clear: OpenAI wants to become what some have called a "standard operating system for AI."
OpenAI doesn't just want to deliver models – they want to own the very interface to the internet.
Key Figures in a Sharpened Competitive Landscape
The research material underpinning this article paints a market picture significantly different from just two years ago. The figures are derived from market analyses and should be interpreted with some caution, but the trend is clear:
Anthropic, founded by former OpenAI researchers, is reported by the same research to have increased its share of the enterprise market from 12% in 2023 to 32% in 2025 – while OpenAI moved in the opposite direction from 50% to 25%. Anthropic's annualized revenues are stated to have surpassed $30 billion, compared to OpenAI's $25 billion for the same period. These figures have not been independently verified by 24AI, but the source is consistent in its presentation.
What Does This Mean for Norwegian Developers?
For Norwegian companies and developers currently using OpenAI models via API – either directly or through Microsoft Azure – the super-app strategy is worth following closely.
The increased degree of integration proposed by the super app could provide a better user experience and more seamless workflow. However, enterprise IT experts generally warn that deep integration into a single vendor's platform leads to reduced negotiating power over time – a phenomenon known as vendor lock-in. OpenAI is reported to be significantly expanding its sales force and entering partnerships to deliver customized models and vertical agents, further reinforcing this picture.
Competitors Take Different Paths
Google DeepMind is focusing on the Gemini family and close interaction with Google's existing infrastructure in search and cloud. Gemini 2.5 Pro currently has a context window of one million tokens, with plans to double this. The company is known for thorough research and a more cautious approach to rollout.
Anthropic stands out with its focus on AI safety and what they call "Constitutional AI" – a framework for making models more reliable and accountable. Their Claude models have particularly excelled in code assistance, and their growth in the enterprise segment is striking.
What Happens Next?
With GPT-5.5 on the market and a clear platform strategy in place, OpenAI is on the move. But competition is tougher than ever. Anthropic and Google DeepMind are both challenging on various fronts – security, performance, and enterprise integration.
For Norwegian users and organizations, now is a good time to consider not only which model is best suited, but also which platform strategy offers the most long-term flexibility.